Q3 2025 product updates
Here’s what’s new in the EGYM Ecosystem
November 3, 2025
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EGYM Business Suite
The EGYM Business Suite is your new central portal to manage your entire EGYM Ecosystem – and it’s finally here! It unifies all EGYM portals into one seamless experience and provides access to everything, from equipment management and analytics to staff training and marketing materials.
Key benefits for operators
- Operational efficiency: Manage your entire EGYM Ecosystem with less complexity, more efficiency, and a clear focus on growth.
Studio insights: Gain clear visibility into how your EGYM products are being used, monitor personal trainer productivity, and track your members’ training and progress. - Business growth: Make informed, data-driven decisions and leverage ready-to-use marketing materials that showcase your gym’s offerings, boost member activation, and drive sustainable growth.
- Improved member engagement: Understand your members’ workout preferences to create personalised and engaging offerings.
Effective staff training: Leverage integrated training materials to upskill your team.
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Every day, members create thousands of valuable data points. The Business Suite turns them into actionable insights.
EGYM Genius
Genius for all: Adjustable strength, cardio, and flexibility split in EGYM training plans
You can now individually adjust the mix of the three core components – strength, cardio, and flexibility – within the EGYM training plans.
Previously, the composition was predetermined. Now, your personal trainers, or your members themselves, can adjust the balance within defined limits, according to individual goals, fitness levels, and preferences.
Whether it's injury recovery, goal prioritisation, or other individual needs, trainers and members can now fine-tune their preferences, all without switching to a new goal.
Key benefits
- Operators benefit from a more efficient team and satisfied, engaged members who are more likely to stay committed to their training plans.
- Personal trainers save time and gain more autonomy with Genius onboarding and plan creation. They can work more efficiently, and tailor plans more precisely to each member’s needs.
- Members gain more control and ownership of their fitness journey.
Genius for Trainers: New “Recalculate” option in Genius plans
The new Recalculate option allows trainers to instantly apply newly-made adjustments to an existing training plan, keeping everything aligned with the member’s goals.
By clicking Recalculate, Genius updates sets, reps, weights, rest times, and machine settings based on the latest changes. The plan stays balanced, effective, and goal-oriented—without overwriting any manually-added trainer prescriptions.
Key benefits
- Operators benefit from more effective staff and satisfied, engaged members who stick to their plans.
- Personal trainers save time, increase efficiency, and ensure plan consistency.
- Members receive more accurate, personalised training aligned with their goals.
Genius for Trainers: Location-based equipment categories
The summary page of training plans in the Trainer App now only displays excluded equipment categories that are relevant to your gym location.
This means less manual editing, fewer errors, and greater efficiency in creating training plans – especially helpful for gyms with multiple locations and different equipment setups.
Key benefits
- Operators reduce complexity and improve efficiency when managing multiple gym locations with varying equipment setups.
- Personal trainers save time and reduce errors with location-specific equipment filtering.
- Members receive more accurate and personalised training plans tailored to the equipment available at their gym location.
Genius for Members: Starting weight recommendations made clear
The new Info Box in Genius training plans explains how starting weights are determined—especially helpful for new members.
When a member begins a Genius plan without much workout history, Genius uses available data, like EGYM Smart Strength tests or previously tracked workouts, to estimate a starting weight. It’s a smart approximation based on limited data, but not yet fully personalised. As more workouts are tracked, Genius continuously fine-tunes the recommendations to better match the member’s actual fitness level.
This UI update delivers big value by helping everyone understand the “why” behind the numbers right from the start.
Key benefits
- Operators benefit from more satisfied members who are more likely to stick with their plans, boosting long-term engagement.
- Personal trainers face fewer questions and can focus more on coaching.
- Members gain clarity, trust, and confidence in their training plan.
Fitness Hub
Squat Flexibility Test – now available
The new Squat Flexibility Test on Fitness Hub is now live! Using a single movement – the overhead squat – it provides a comprehensive assessment of key flexibility areas, including squat depth, shoulder mobility, and back posture. Unlike our other flexibility tests that focus on isolated body regions, this test delivers a holistic view of full-body flexibility in just one motion.
Key benefits
- Operators can provide a one-of-a-kind onboarding and assessment experience that sets their gym apart.
- Personal trainers gain instant, deeper insights into movement patterns in under 25 seconds, enabling more personalised coaching and helping prevent injuries.
- Members benefit from quick, actionable feedback that helps guide smarter, safer training.
Squat Flexibility Test - BioAge integration and progress tracking
The results of the Squat Flexibility Test are also factored into the Flexibility Age component of BioAge. Members can further refine their Flexibility Age by completing additional flexibility tests. Repeating the Squat Flexibility Test over time stores progress data, visualising improvements in squat depth, shoulder, and back mobility.
We also prioritise member privacy: Each member can choose whether or not to save or discard their Squat Flexibility Test images, ensuring compliance with strict health data privacy regulations.
Key benefits
- Operators can deliver a unique onboarding and assessment experience, while fully complying with strict health data privacy regulations.
- Personal trainers gain deeper insights into member improvements over time, allowing them to personalise coaching for areas that need extra attention and support long-term progress.
- Members benefit from instant, personalised feedback and can track progress over time, making training more motivating and results more visible.
Gameday celebrations now include Smart Strength Squat results
Challenge results from the Smart Strength Squat are now part of Gameday celebrations. Members who completed squat challenges are recognised and celebrated, boosting motivation and engagement.
Key benefits
- Operators create a more rewarding experience for members.
- Personal trainers can encourage participation and easily track progress over time.
- Members stay motivated through recognition and celebration.
Branded Member App
Branded Member App: Native integration with Apple Health and Health Connect
The EGYM Branded Member App now features native integration with Apple Health and Health Connect, enabling seamless data syncing across all member devices.
Key benefits
- Operators benefit from improved member engagement and satisfaction.
- Personal trainers gain a more complete view of member progress, making it easier to personalise coaching and deliver better outcomes.
- Members benefit from holistic tracking, like resting heart rate, which impacts BioAge. Synced cardio activity contributes directly to EGYM Genius training goals and keeps motivation high.
Read the full deep dive on our blog.
