Positioned in a central location on the exhibition floor, the EGYM stand drew a constant stream of visitors. Designed to spark curiosity and conversation, the stand welcomed everyone, from scheduled guests to spontaneous drop-ins, eager to experience the power of EGYM’s open fitness ecosystem. 

From Smart Strength equipment and fitness apps to corporate wellness solutions and seamlessly integrated partner technologies, attendees got a hands-on introduction to EGYM’s vision of connected, intelligent training environments. 

“This year’s show was absolutely incredible. In terms of engagement, we smashed all previous Elevate records,” said Steve Barton, Country Director, EGYM UK.

“Across the two days, we hosted over 35 pre-booked meetings and delivered several live product demonstrations. Our Smart Strength Squat and Squat Flexibility Test drew significant attention, with many calling them gamechangers for onboarding and personalised training. 

"It’s been fantastic to demonstrate what makes the world’s largest connected ecosystem so powerful and to celebrate the strength of our many integration partners. We’ve always championed an open, secure and future-ready approach, and this year’s conversations reinforced what we’ve long believed, that collaboration and interoperability are most definitely the future of fitness.” 

With more than 6,500 attendees, Elevate 2025 once again proved itself to be the UK physical activity sector’s premier event, and this year, EGYM was right at its core.