Transforming fitness in local communities: Egoboozt and EGYM
Gym by Egoboozt, founded by Hanna Rönmark and Mikaela Arbhede, is redefining fitness in small Swedish communities by creating a welcoming, socially-driven gym experience.
Their mission? Make strength training accessible and enjoyable for the 80% of people who don’t typically work out. By integrating the EGYM Ecosystem, they’ve simplified workouts, increased engagement, and helped members stay motivated with smart, data-driven fitness solutions.
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Share “90-95% of new members want to continue working out once they start using the EGYM machines.”
Challenge: Simplifying fitness and enhancing engagement
Breaking down barriers for those unfamiliar with strength training was a key challenge for Gym by Egoboozt. Many potential members found traditional gym equipment intimidating and complicated, making it difficult for them to get started. Hanna and Mikaela tackled this by creating a fun and social workout experience that makes strength training more accessible and engaging for everyone.
Another crucial challenge was finding the right staff for their unique concept. The club’s philosophy prioritises staff members who genuinely care about people over those with traditional fitness qualifications. “When we open a new location, we build centers around the person instead around the location and gym,” says Hanna. The team believes that while technical skills can be taught, passion and interpersonal skills cannot be.
The EGYM effect: A game-changer for member engagement
EGYM has been a big factor in their success. Hanna and Mikaela decided to give EGYM a chance after experiencing the full EGYM Ecosystem – complete with the Fitness Hub and the Branded Member App – and quickly realised its potential.
The Fitness Hub’s ease of use has made onboarding new members seamless, and with the intuitive app design, people quickly understand how to track and improve their workouts.
Unlike the usual pattern where new members quit after a few weeks, EGYM has helped them stay committed by making workouts measurable and progress visible through the app. Looking back on the benefits of integrating the EGYM Ecosystem Hanna says that “there are more members because of EGYM,” highlighting the positive effect EGYM has had on their business.
Moreover, EGYM has proved to be versatile enough to cater to all fitness levels. Beginners have found it easy to follow, while experienced athletes and bodybuilders use it to push their limits, incorporating it into their existing training routines. “Advanced members use EGYM Smart Strength machines to wear their muscles out at the end of a session,” explains Mikaela.
Most importantly, retention rates have significantly improved.
“People, who have never worked out before usually go to the gym for four weeks and don’t come back. With EGYM they stay, because they use the EGYM machines and see the results in the app. It's become routine for them.”
Gym by Egoboozt focuses on using Open Mode rather than Circuit Mode as it allows their members to complete the workout in their own rhythm rather than completing the circuit in a particular order. Beginner members have found that Open Mode is just as easy to get to grips with as Circuit Mode, while offering even more flexibility.
Members have embraced EGYM so enthusiastically that they have become its biggest advocates. Word-of-mouth has taken over, with members recommending the system to one another. One memorable example involved a member returning their bracelet, only to request it back 15 minutes later after another member convinced them of EGYM’s benefits.
The future of smart training with EGYM Genius
Recognising the need to further expand their offering, Gym by Egoboozt introduced EGYM Genius, a groundbreaking tool that creates personalised, adaptable training plans and guides members in using all gym equipment effectively. Introducing this innovation has helped bridge the gap between EGYM machines and free weights, encouraging members to explore a broader range of workout options.
EGYM Genius has also enhanced the experience for personal trainers by providing structured guidance and personalised progression tracking for each member. Genius adapts, ensuring members progress and challenge themselves appropriately. As a result, more people feel comfortable training on different types of equipment, using the entire gym with confidence.
Looking ahead, Hanna and Mikaela will benefit from continued improvements in Genius, including enhanced accuracy in weight recommendations, more exercise variations, and clearer explanations for training programs. Their goal is to integrate Genius as intuitively and optimally as possible, ensuring it remains an essential part of their gym experience.
“With EGYM Genius more people are willing to use the gym. They just picture being able to use everything in the gym.”
Motivation through measurable results with BioAge
One of EGYM’s most engaging features is BioAge, which calculates a member’s biological age based on their performance as compared to their real age. This has proven to be a fun and effective motivator at Gym by Egoboozt.
For example, an 86-year-old member was thrilled to discover his BioAge was 62. Proud of his achievement, he shared the news with his wife, who sent him to the garden to put his youthful energy to work. The feature continues to inspire members of all ages, reinforcing the idea that progress is about more than just weight loss or muscle gain – it’s about overall health and vitality. BioAge helps support Hanna’s and Mikaela’s vision to make a difference in members’ lives by elevating their overall wellbeing.
In short
A stronger, more connected community with EGYM After integrating the EGYM Ecosystem and Genius, Gym by Egoboozt has successfully built a fitness environment where people of all backgrounds and experience levels feel welcomed and supported. By eliminating intimidation, simplifying workouts, and fostering social interaction, EGYM has helped the gym achieve its mission of making a difference in small communities, transforming the gym experience for their members.
About Gym by Egoboozt
Gym by Egoboozt is more than a fitness centre – it’s a social and safe space fostering community and connection in small Swedish towns. Co-founders Hanna Rönmark and Mikaela Arbhede envision “Fritid for Adults” (“Recreation for Adults”), creating a gym where everyone feels welcome.
