The strength shift
How Gen Z & Millennials are changing gym fitness. Download our free whitepaper!
How Gen Z and millennials are changing gym fitness. Download our whitepaper!
If you think they want treadmills, think again
Younger generations of gym-goers aren’t just active – they’re reshaping what fitness looks like today. Gen Z and Millennials make up the largest share of gym memberships worldwide, and are fueling a shift toward strength training, smarter digital experiences, and results-driven workouts.
